Brand in Action

Glasgow’s brand has a unique story.  The brand was developed through a global, digital conversation which asked the question “What makes Glasgow a great city?”

Over 1,500 people from 42 countries contributed to the conversation by sharing their brand ideas, stories, images, videos, music and poems. Overwhelmingly, the number one response from contributors was that it’s the people of Glasgow that make the city great, which, ultimately, led to the development of PEOPLE MAKE GLASGOW as the city’s brand.

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