It’s been a piping hot summer for Glasgow, as it has been revealed Piping Live! Glasgow International Piping Festival generated a staggering £2.3 million for the local economy - after a record number of tourists flocked from across the globe to attend this year’s event.
A visitor survey and economic impact report found that the Piping Live!, which ran from 8th – 14th August, celebrated its most successful year to date in 2016, attracting 41,131 people to Glasgow for the festival.
The survey, commissioned by Economic and Social Development (EKOS), shows the festival continues to play a vital role in bringing visitors from overseas to Glasgow each August - with 74% of attendees travelling from outside the city and 31% arriving from outside Scotland. The festival drew performers and audiences from countries including New Zealand, France, Canada, USA, Switzerland, Belgium and many more.
With the average overseas visitor staying in Glasgow for 5.6 days, there was a notable increase in sales for local businesses, with 48% of visitors booking hotels within Glasgow and 50% using public transport to get around. Additionally, each visitor spent around £550 during their stay in in the city.
Piping Live! is The 13th year of Piping Live! saw over 830 artists from 16 nations perform at over 150 events throughout the city, with a stellar line up including RURA, Anxo Lorenzo and the world-renowned Red Hot Chilli Pipers.
The National Piping Centre, renowned as the centre of excellence for piping music, is the home of Piping Live!. Both the festival and venue receive support from public bodies including Glasgow City Marketing Bureau, Event Scotland and Creative Scotland - each playing an essential role in the continuing strength of traditional music in Scotland’s cultural scene.
Roddy MacLeod, Piping Live! Glasgow International Piping festival organiser, said:
“This has been a tremendous year for Piping Live!, as we broke all our previous records. We’ve had our highest number of visitors and concert tickets sold since the festival began, which is incredible.
“Piping Live! is such an important event in Scotland’s cultural calendar and this report reflects a worldwide thirst for traditional music that is continuing to thrive.
“Additionally, it’s a huge draw for tourism in Scotland, as well as Glasgow, bringing vital custom to local businesses, including hotels, bars and restaurants. We look forward to welcoming an even bigger crowd in 2017 and breaking more records.”
Councillor Frank McAveety, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said:
“Congratulations to the entire team at Piping Live! for celebrating a record breaking year. The festival’s success in attracting visitors from across the UK and overseas only helps to consolidate Glasgow’s reputation as a global major events city.
“We recognise the absolute importance of such events to our city, which is why we have just announced that tourism & events will be one of eight key sectors at the heart of Glasgow's new Economic Strategy 2016-2023.”
Piping Live! Glasgow International Piping Festival returns 7th – 13th August 2017
For more information on the festival, visit www.pipinglive.co.uk or call The National Piping Centre on 0141 353 0220
For more information, contact Wire Media 0141 648 9610
Victoria Irvine – [email protected]