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Like Cultured Explorers, this segment also enjoys Art and Culture and pursuing new experiences. However, they are distinguishable from Cultured Explorers by their passion for food and fine dining, and their lack of interest in style and retail. They consider themselves real gourmets, and will not think twice about paying more for food with the right provenance. These are premium consumers who have the financial means to enjoy a healthy and active lifestyle.
Given that they are typically older, Culture Loving Foodies are least likely to have children still living at home. They have the highest incidence of retirees but just over half are still working.
Culture Loving Foodies is the only segment to have a below average representation from London, however, there are proportionately more of them in the East of England and the Midlands.
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