Cultured Explorers

This segment love to immerse themselves in all things Art and Culture. They are also keen to explore the world and enjoy holidays off the beaten track where they can discover new places and new experiences. They are also big proponents of being active in their leisure time and like to seize the day. 

They have expensive tastes and will pay more for quality products or services. This segment enjoy food and care about food provenance. They consider their diet healthy, and are more likely to focus on nutrition, eschewing additives. They do not regularly dine out but when they do they enjoy splashing out.

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