Fashionistas

This segment is passionate about clothes and fashion but they are also interested about everything that’s on-trend, from clothes to bars and restaurants to gadgets and appliances.

Appearance is extremely important to this segment, so while they won’t think twice about paying premium prices, style and design are as important as quality. They generally avoid the ‘cheapest’ products.

Fashionistas are interested in EVERYTHING, and are significantly more likely than the average to agree with almost all of our key statements. The only statement to see an average level of agreement is on often going out to a bar/pub/club in the evening.

Fashionistas have the highest likelihood to take a city break among the four key segments and are the most likely to want to participate in everything a city break can offer.

Fashionistas have an even higher presence in London than average and, conversely, a lower presence in Yorkshire.

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