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Glasgow Welcomes Initiative is key to TOURISM GROWTH

The city has ambitious plans to grow tourism numbers and spend through strong leadership, collaborative working and innovation – and boost tourism-related employment by over 6000 jobs.

Glasgow’s tourism, leisure, retail and hospitality industry also has high hopes of showcasing service excellence and high visitor appeal at major events and conferences being hosted in the city.

It is the people who work in the city’s hospitality sector that are key to Glasgow’s vision for this world-class tourism destination.

To assist with this vision, Glasgow Welcomes, is a unique public/private sector industry partnership that aims to deliver the goal of a world-class customer service experience for all our leisure and business visitors.

The initiative is managed by VisitScotland, on behalf of industry and partners.

The Glasgow Welcomes initiative has been created by the industry for the industry and focuses on the following themes:

  • Leadership development
  • Service excellence
  • Partnerships between education and industry
  • Improving perceptions of the tourism industry
  • Staff recruitment and retention
  • Addressing skills gaps and shortages

find out what glasgow welcomes has to offer and see the full range service excellence programme, as well as management and leadership opportunities.

See the positive impact Glasgow Welcomes makes to businesses and our destination


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