Tourism and Visitor Plan

The city’s vision for tourism and its visitor economy is that, by 2023, one million additional tourists will enjoy the world’s friendliest and most vibrant city, spending £771m per year, growing tourism Gross Value Added (GVA) by £148 million. 

Glasgow is unique. The city’s warmth, humour, personality and people complement our world-class culture, heritage, architecture, music, sport and events. We will attract more visitors to experience Glasgow for themselves as both an outstanding destination and the gateway to Scotland.

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