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The legacy of Glasgow 2014 Commonwealth Games will provide future opportunities to showcase the city on the global stage, including major events of scale such as the inaugural European Championships in 2018 and UEFA Euro 2020. In addition, we will develop the annual programme of events creating more opportunities for tourists and visitors to experience one of the world’s top sporting, cultural and music cities.
Led by the Glasgow Event Board with membership from public and private sector, the city will implement a renewed Events Strategy. This will identify ways to capitalise on the legacy of major events, and priorities for the attraction and development of new major events that target our markets and audiences and contribute directly to the city’s vibrant city framework and economic ambitions.
Major sporting events will be prioritised that not only target key international markets, but also support sports that connect easily with the city’s sport and physical activity priorities, attract national and international media coverage, and build on our great sports venues and strong relationships with key international sports federations. This approach will help sustain Glasgow’s position as one of the world’s leading international sporting event destinations as recognised by our global ranking in the Sports Business ‘Ultimate Sports Cities’ Awards.
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